People and products have life cycles; technically, corporations can exist forever but very few do.  Key components to corporate eternal life include perpetual evolution, successfully navigating uncertainty, capitalizing on all tangible and intangible resources, and positively motivating human emotion (leaders, employees, customers, suppliers, affiliates, communities, etc.).  It’s a complex set of variables and achieving balance for a moment much less eternity can seem daunting.

Instead of focusing on a single issue or hopping from “fire” to “fire,” consider taking a holistic approach.  Build an organization that is flexible and open enough to adapt to the ever changing environment, which will empower the company’s ongoing success through Perpetual Profitability Planning^TM.